Informa TechTarget to integrate Buyer Intelligence into Demandbase by Q1 2027

Informa TechTarget announced on October 21, 2026 that it plans to integrate its Buyer Intelligence data natively into the Demandbase platform. The release says joint customers can begin accessing the data in January, with the full integration due by the first quarter of 2027. The data covers person-level activity by buying group members in Informa TechTarget's audience, including clicks, downloads, content views and search queries. The integration extends an Account Intent Feed integration the companies announced the previous year.

The details

• Named data elements include Content Pain Points, Content Topics and Activity Scores, which the company says come from known, opted-in contacts.
• Informa TechTarget cites 1.9 million exclusive intent data points generated daily by Buyer Intelligence members.
• The company reports more than 220 technology-specific digital properties and about 58 million permissioned first-party audience members.
• Stated uses include ABM scoring, propensity modeling, buying group identification, account list creation and multichannel activation.
• Demandbase customers are directed to their Informa TechTarget representative for a consultation.

Context

The Demandbase plan follows other Buyer Intelligence moves in our coverage. Informa TechTarget launched AI-driven Buyer Intelligence with person-level intent data on September 15, 2026 and made it available through an MCP server on September 29. In August it launched a B2B AI Authority Index self-assessment for marketers. The release quotes Luke Thornton of Informa TechTarget and David Fiori of Demandbase. Thornton calls Demandbase "one of our premier partners and a leader in GTM orchestration."

Not disclosed

• Pricing or licensing terms
• Whether Demandbase customers need a separate Informa TechTarget contract