Informa TechTarget names Staci Gullotta chief marketing officer

Informa TechTarget announced that Staci M. Gullotta joined the company as chief marketing officer on October 27, 2025. She succeeds John A. Steinert, who led marketing at the company for a decade and will continue in a role focused on B2B thought leadership. Gullotta previously led demand marketing at ARIS, the business process management company, where she helped build its global demand center framework from before its spinoff from Software AG. Before ARIS she worked in digital and demand marketing at market research company FocusVision. The company notes she had been an Informa TechTarget client for more than a decade.

The details

• Start date: October 27, 2025.
• Predecessor: John A. Steinert, who led marketing for a decade.
• Previous role: head of demand marketing at ARIS.
• Earlier role: digital and demand marketing at FocusVision, which later merged with Confirmit into PG Forsta.
• Quoted: CRO Steve Niemiec and Jane Qin Medeiros, general manager of Brand to Demand.
• Informa TechTarget cites more than 220 technology-specific digital properties and more than 50 million permissioned first-party audience members.

Context

This is the earliest Informa TechTarget story in our coverage. Its later releases include the AI Visibility Audit and GEO Topic Planner (March 17, 2026), AI-driven Buyer Intelligence with person-level intent (September 15, 2026), an MCP server for Buyer Intelligence data (September 29, 2026) and plans to integrate Buyer Intelligence into Demandbase by the first quarter of 2027 (October 21, 2026).

Not disclosed

• Reporting line for the CMO role
• Changes to the marketing organization
• Steinert's specific new title