Bombora expands StackAdapt integration for B2B audience targeting

On November 19, 2025, Bombora announced an expanded integration with StackAdapt, an advertising technology company. According to the release, StackAdapt customers now get direct access to Bombora's B2B digital audiences, including hundreds of off-the-shelf audiences, thousands of customizable audience attributes and Company Surge intent-based audiences. The companies say marketers can activate those audiences across multiple digital channels using current targetable identifiers and measure audience penetration and campaign performance at the account level. Bombora co-founder Mike Burton and Michael Shang, SVP of advertising technologies at StackAdapt, are quoted.

The details

• Audience access: hundreds of prebuilt audiences and thousands of customizable attributes.
• Company Surge intent-based audiences are included.
• Activation across multiple digital channels using current targetable identifiers.
• Bombora cites reach to billions of targetable B2B decision makers across key international markets.
• Account-level measurement covers audience penetration and campaign performance for optimization.

Context

This is the second Bombora story in our coverage, following the October 27, 2025 Nemo taxonomy release that added 1,051 Company Surge topics. Company Surge audiences are the intent segments made available in StackAdapt through this integration. Later taxonomy releases added 912 topics (Oyster, February 23, 2026), 1,500 topics (Penguin, June 8, 2026) and 3,768 topics (Quay, September 28, 2026).

Not disclosed

• Pricing or data fees for StackAdapt customers
• When the original integration began and what changed in this expansion
• Which international markets are covered
• Specific channels supported for activation