Bombora adds 1,500 Company Surge topics in Penguin taxonomy release

Bombora published its Penguin topic taxonomy release as a downloadable spreadsheet in its customer resource center, with the new topics carrying an active date of June 8, 2026. The release adds 1,500 intent topics to Company Surge, and the full taxonomy in the file totals 21,632 topics. The workbook contains a summary pivot, the full taxonomy and a separate tab listing the Penguin topics, each with a theme, category, topic ID, name and description. Of the 1,500 new topics, 626 fall under the Company theme and 451 under Products, with smaller groups in Technology, Energy, Construction and Manufacturing, Healthcare, Finance and Marketing.

The details

• The Penguin release adds 1,500 topics, the largest single version in the file by topic count.
• The full Bombora taxonomy in the file contains 21,632 topics.
• By theme, the new topics include 626 Company, 451 Products, 129 Technology and 66 Energy, Construction and Manufacturing topics.
• Other themes with new topics include Healthcare (32), Finance (31), Marketing (28), Business (26) and Legal (26).
• Each topic entry includes a theme, category, topic ID, name, description, active date and version.

Context

Penguin is the third Bombora taxonomy release in our coverage, after Nemo in October 2025, which added 1,051 topics, and Oyster in February 2026, which added 912. The next release, Quay, followed in September 2026 with 3,768 topics. Bombora also expanded its StackAdapt integration for B2B audience targeting in November 2025.

Not disclosed

• Whether new topics carry historical surge data at launch
• How topics were selected for the release
• Any changes or retirements of existing topics