NextRoll names Vibhor Kapoor chief executive officer

NextRoll, the company behind the AdRoll advertising platform and AdRoll ABM, announced on January 27, 2026 that chief business officer Vibhor Kapoor would become chief executive officer effective February 1, 2026. Roli Saxena, CEO since 2022, moves to executive chair of the board and chief strategy officer. The company says the transition comes as core display advertising faces more competition and margin pressure while marketers shift spending toward connected TV, digital out-of-home and AI-powered marketing. NextRoll says the change reflects a focus on execution in its core business alongside continued investment in long-term capabilities. Kapoor will oversee operations and lead the executive team.

The details

• Effective date: February 1, 2026.
• Kapoor previously served as NextRoll CMO and CBO over four years, leading product management, marketing, partnerships and revenue strategy.
• He played a central role in unifying advertising and ABM offerings under the AdRoll brand, according to the release.
• His prior roles include marketing and go-to-market leadership at Adobe, Box and Microsoft.
• Saxena becomes executive chair and chief strategy officer.

Context

This is the earliest NextRoll item in our coverage. Further leadership changes followed, with Ryan Carhart as CFO and Ryan Horn as VP of marketing in April and Jay Webster as CTO in May. Product items include an AdRoll MCP server in open beta in May, MCP tests with PubMatic and a ChatGPT ads pilot in August, and Experian audience and CTV measurement links in October 2026.

Not disclosed

• Who succeeds Kapoor as chief business officer
• Any changes to the board beyond Saxena's role
• Financial performance figures
• Planned restructuring, if any