AdRoll ABM wins ABM platform of the year at MarTech Breakthrough Awards

AdRoll posted the August 6, 2026 GlobeNewswire release announcing the winners of the 9th annual MarTech Breakthrough Awards, in which AdRoll was named Account Based Marketing Platform of the Year. AdRoll's page title credits the award to AdRoll ABM, its account-based product. MarTech Breakthrough describes itself as a market intelligence organization that recognizes companies and products in marketing, sales and advertising technology. The release says the 2026 program drew thousands of nominations from companies in more than 15 countries. The posted release lists winners across dozens of categories and does not describe AdRoll's entry, the judging criteria or any product change tied to the award.

The details

• AdRoll was named Account Based Marketing Platform of the Year in the 2026 MarTech Breakthrough Awards.
• ICF won the separate Account Based Marketing Solution of the Year category.
• The 2026 program was the ninth annual edition and drew nominations from companies in more than 15 countries, according to the release.
• Other winners named in the release include Klaviyo, Zeta Global, Cvent, Optimizely and Similarweb in their respective categories.
• Steve Johansson, Managing Director at MarTech Breakthrough, is quoted in the release.

Context

AdRoll ABM is the account-based product previously sold as RollWorks. The award came three days after AdRoll and PubMatic said they were testing MCP links between buy-side and sell-side platforms, and after AdRoll opened its MCP server in beta in May, a release that included AdRoll ABM. Five days later AdRoll began piloting ChatGPT ads for select AdRoll and AdRoll ABM customers.

Not disclosed

• Judging criteria and the size of the judging panel
• Whether an entry fee was involved
• Which AdRoll ABM capabilities were submitted for the award