AdRoll launches MCP server in open beta, including AdRoll ABM

AdRoll announced an MCP server in open beta on May 27, 2026, according to the summary on file. The server lets AI tools query AdRoll campaign performance and create campaign drafts. AdRoll says changes made through the server are staged as drafts for review before they go live. Customers using AdRoll ABM can also explore account intelligence, engagement and intent data conversationally. The primary source could not be retrieved, so these details are not independently confirmed here.

The details

• Named AI tools include Claude, ChatGPT, n8n, Copilot Studio and Cursor, according to the summary on file.
• AdRoll says every change is staged as a draft for review before going live.
• AdRoll ABM users can query account intelligence, engagement and intent data through the server.
• The server was announced as an open beta.

Context

The MCP release followed two leadership announcements from AdRoll's parent NextRoll: the appointment of Ryan Carhart as CFO and Ryan Horn as VP of marketing on April 28, 2026, and the naming of Jay Webster as chief technology officer on May 5. In August 2026 AdRoll and PubMatic tested MCP links between buy-side and sell-side platforms, and AdRoll began piloting ChatGPT ads for select AdRoll and AdRoll ABM customers. Other GTM vendors released MCP servers in the same weeks, including Warmly on May 19 and ZoomInfo's GTM.AI layer on June 2.

Not disclosed

• Pricing
• General availability date