AdRoll details Experian audience and CTV measurement links

AdRoll posted an article on October 19, 2026, excerpted from coverage published by Experian Marketing Services, describing how the two companies work together. According to the piece, marketers can access Experian Audiences and Experian Audience Engine directly inside AdRoll's campaign workflow without a separate data integration. It also describes AdRoll's Household Reach and Site Visit report, which is built on Experian's Digital Graph and shows how many households a connected TV campaign reached and how many of those households later visited the marketer's website. Will Nixon, head of data partnerships at AdRoll, is interviewed in the article.

The details

• Experian Audiences offers thousands of prebuilt audiences spanning demographics, financial profiles, intent, interests and purchase behavior.
• Experian Audience Engine builds modeled audiences from first-party data, such as an email list, using Experian Marketing Attributes.
• Experian's Digital Graph links mobile advertising IDs and CTV IDs to household and individual IDs, letting AdRoll activate at the household level.
• The article describes an AdRoll framework in which people set campaign goals and AI handles budget allocation across channels and measurement.

Context

This is the fourth AdRoll partnership or data story in our coverage since May 2026, after the MCP server open beta (May 27), the PubMatic MCP test (August 3) and the ChatGPT ads pilot (August 11). AdRoll published its Q3 benchmark report on September 22. The article covers AdRoll broadly and does not single out AdRoll ABM.

Not disclosed

• Pricing for Experian audience data within AdRoll
• When the Household Reach and Site Visit report became available
• Whether the capabilities apply to AdRoll ABM accounts
• Customer results from the CTV measurement