Intentsify acquires contact data provider Salutary Data

Intentsify announced on January 27, 2026 that it has acquired Salutary Data, a provider of curated US business contact and company intelligence used by sales intelligence, recruitment and identity resolution platforms. The company says Salutary's validation and hygiene processes will be embedded into Intentsify's identity graph, giving Intentsify and Five by Five customers improved identity resolution, richer account and contact profiles and more reliable activation across advertising, sales and marketing. Salutary had contributed to the Five by Five data co-op for more than two years. Intentsify calls this its second acquisition in two years, after Five by Five, and says existing customers will see no disruption to service.

The details

• Salutary evaluates more than 500 million records quarterly and maintains 156 million verified professional profiles, according to the release.
• Intentsify reports 21 percent overall revenue growth and 50 percent growth in data solutions revenue in 2025.
• Quoted: Intentsify co-founder and CEO Marc Laplante, Salutary CEO Scott Gordon and Five by Five CEO Nick Weldon.
• Salutary moves from data co-op partner to owned asset within the Intentsify group.
• Existing customers will see no service disruption, the company says.

Context

This is the earliest Intentsify item in our coverage. Later in 2026 the company extended audience coverage to Canada in March, launched 700 prebuilt audience segments in April, added a CISO and general counsel in May, launched QuantumDemand in August, made its intent data available inside Clay and introduced an MCP connection for Claude and ChatGPT on October 20.

Not disclosed

• Purchase price
• Whether Salutary keeps selling to third-party platforms
• Integration timeline
• Headcount joining Intentsify