Intentsify appoints a chief information security officer and general counsel

Intentsify announced on May 13, 2026 the appointments of Joe Procaccini as Chief Information Security Officer and Robyn Tas as General Counsel and Data Privacy Officer. Procaccini joined Intentsify in 2023 and in the expanded role leads the security strategies and programs that protect the company's data and infrastructure. Tas joins to lead legal and privacy work. The company says the additions support its expansion of data solutions, entry into new markets and work on more complex enterprise deals. CEO and co-founder Marc Laplante said security, privacy and legal strategy are part of how the company earns trust with customers and partners.

The details

• Procaccini has more than 20 years of experience in IT management, risk management and data security.
• His past programs include work aligned to GDPR, PCI DSS and ISO/IEC 27001, and he has overseen data centers.
• Tas brings more than 15 years of in-house legal experience in technology partnerships, SaaS agreements and data-driven services in regulated environments.
• Tas has built privacy and AI governance frameworks at venture-backed and public companies.
• The release was distributed through BusinessWire from Westwood, Massachusetts.

Context

The appointments came after Intentsify acquired contact data provider Salutary Data in January 2026, extended audience coverage to Canada in March and launched 700 prebuilt audience segments in April. In our later coverage, Intentsify launched QuantumDemand for buying group activation in August, made its intent data available in Clay in August, named a general manager for QuantumDemand in September and introduced an MCP connection for Claude and ChatGPT in October.

Not disclosed

• Tas's previous employers
• Whether either role was newly created
• Specific certifications Intentsify is pursuing