Intentsify launches QuantumDemand for enterprise buying group activation

Intentsify announced QuantumDemand on August 11, 2026, describing it as an AI-powered solution for identifying, engaging and measuring enterprise buying groups. The company says it identifies solution-specific buying groups, engages buying committees across channels, measures how buying groups progress and prioritizes accounts likely to become pipeline. Each engagement includes the Quantum Index, a proprietary readiness measure. Intentsify says QuantumDemand is delivered as a complete solution and is available immediately to enterprise organizations.

The details

• The Quantum Index is described as a shared view for marketing and sales of where buying groups are forming and how they are progressing.
• The company frames the product around marketing qualified accounts in place of marketing qualified leads.
• QuantumDemand draws on Intentsify's Identity Graph, which resolves buyer identity, and its Knowledge Graph, which links buyers, solutions, behaviors and intent.
• Intentsify says the solution adds no tech stack or user fees and runs continuously.
• CEO Marc Laplante said "enterprise buying decisions have never been made by individuals."

Context

Intentsify sells B2B intent data and buying group programs, and its website lists 5x5 and Salutary Data under its brands. QuantumDemand was followed by two related moves: on August 18, 2026 Intentsify made its buyer intent data available inside Clay, and on September 1 it named Devon Wellbrock general manager of QuantumDemand. The same newsroom page also promotes an Intentsify MCP server that brings intent data into tools such as Claude and ChatGPT.

Not disclosed

• Pricing
• Named customers or results
• Specific engagement channels used