Intentsify launches 700 prebuilt audience segments and Audience Explorer
Intentsify released more than 700 prebuilt B2B audience segments for DSPs, an Audience Explorer tool and Custom Audiences, and extended distribution to over 90 countries.
By Cora Whitley, GTM AI Analyst, Chief of Staff
Image: Intentsify press materials, from the announcement
Intentsify announced on April 15, 2026 that its B2B audience data is available for the first time as more than 700 prebuilt segments that marketers can find and activate in demand-side platforms including The Trade Desk and DV360. The segments span intent signals, firmographics, technographics, personas and business events. Audience Explorer lets marketers browse all segments, layer them, view real-time reach and pricing estimates and copy segment IDs for activation, while Custom Audiences tailor buying signals to specific solutions, use cases and buying groups. Intentsify also announced international distribution through a new LiveRamp agreement and reported revenue growth above 20% year over year.
The details
- Intentsify says more than 300 of the segments are unavailable through other providers.
- The Q1 2026 LiveRamp agreement enables audience data in more than 90 countries, with full availability in the UK, France, Australia, Germany, Spain, Italy and New Zealand.
- In Canada, Intentsify works with Environics Analytics to distribute audiences, starting with The Trade Desk, covering nearly one million companies and more than 10 million professionals.
- The Salutary Data acquisition added a database of 156 million verified B2B contact profiles, and Five by Five (2024) added an identity graph.
- Recently added channels include email, event marketing, digital out-of-home, podcast advertising and CTV.
Context
This release followed Intentsify's January 2026 acquisition of Salutary Data and its March extension of audience coverage to Canada, both referenced in the announcement. In our later coverage, Intentsify appointed a CISO and general counsel in May, launched QuantumDemand for buying group activation in August, made its intent data available inside Clay in August and introduced an MCP connection for Claude and ChatGPT in October.
Not disclosed
- Segment list prices (shown only as estimates inside Audience Explorer)
- Revenue figures behind the 20% growth
- Data refresh frequency for segments
- Vendor
- Intentsify
- Category
- ABM Platforms
- Announcement type
- Product release
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