Measurement & Attribution

Multi-touch attribution, pipeline analytics and B2B marketing measurement.

June 2026

Dreamdata launches Analytics Hub for custom reports and dashboards

Dreamdata released Analytics Hub, a custom reporting and dashboard layer on its account-based GTM data, included on all paid plans.

DreamdataJun 2

May 2026

Factors.ai releases Data Layer for real-time website personalization

Factors.ai added a Data Layer on May 25, 2026. Its release notes say a client-side getData() call exposes IP-based firmographics and Factors segment membership so tools such as VWO and Optimizely can personalize websites.

Factors.aiMay 25

Windsor.ai MCP adds write actions for Facebook Ads and Google Ads

Windsor.ai's May 22, 2026 changelog says its MCP now supports write actions that update Facebook Ads and Google Ads campaigns from Claude, ChatGPT and other LLMs, and that data responses render as an interactive widget in Claude.

Windsor.aiMay 22

Factors.ai adds person-level website visitor identification through RB2B

Factors.ai added RB2B visitor identity enrichment on May 12, 2026. The release notes say it identifies US-based B2B website visitors at the person level, returning name, title, company, work email and LinkedIn URL.

Factors.aiMay 12

April 2026

Windsor.ai adds Gemini, Cursor, Perplexity and Copilot as data destinations

Windsor.ai's April 24, 2026 changelog adds Gemini, Cursor, Perplexity and a native Windsor.ai Copilot destination, launches Nextdoor and Attentive connectors, and makes its Onboard app available on mobile devices.

Windsor.aiApr 24

CaliberMind adds marketing mix modeling alongside multi-touch attribution

CaliberMind introduced a marketing mix modeling offering that runs on the spend and performance data already unified in its platform. Its data science team configures and maintains each customer's model.

CaliberMindApr 23

HockeyStack launches Revenue Agents with a Prospecting Agent and a Deal Agent

HockeyStack released Revenue Agents on April 21, 2026: a Prospecting Agent for creating pipeline and a Deal Agent for open deals and renewals. The company says both act on win patterns learned from past deals.

HockeyStackApr 21

Factors.ai launches MCP server for running account research agents in AI clients

Factors.ai launched the Factors MCP on April 21, 2026. Its release notes say customers can run Factors account research agents from MCP-compatible clients, naming Claude, ChatGPT, Gemini, Cursor and Cowork.

Factors.aiApr 21

Factors.ai moves Agents and Scout to a single shared AI credit pool

Factors.ai said on April 2, 2026 that its Agents and Scout products now share one AI credit pool. The company recommends 100,000 credits as a starting point and says older separate add-ons are archived.

Factors.aiApr 2

March 2026

Windsor.ai launches a ChatGPT connector and new Looker Studio connectors

Windsor.ai's March 27, 2026 changelog lists the launch of a Windsor.ai ChatGPT connector, Looker Studio connectors for Metricool, Airtable and Apsis One, schema support for PostgreSQL destinations and custom fields for Magento.

Windsor.aiMar 27

HockeyStack improves scheduled and triggered Workflows reliability

HockeyStack updated scheduled and triggered Workflows for reliability and revamped the Workflows list with run status and next scheduled time.

HockeyStackMar 23

Dreamdata publishes its 2026 LinkedIn Ads Benchmarks Report

Dreamdata released its 2026 LinkedIn Ads Benchmarks Report, drawn from customer data on LinkedIn advertising performance.

DreamdataMar 10

February 2026

Dreamdata connects its data warehouse to AI agents through MCP

Dreamdata published setup steps for connecting its BigQuery-based data warehouse to AI agents such as Claude, ChatGPT and Gemini through an MCP server.

DreamdataFeb 18

HockeyStack adds Meetings and AI-prioritized Tasks views for Agents

HockeyStack added a daily Meetings timeline with prep and follow-up actions and an AI-prioritized task list that shows which agent generated each task.

HockeyStackFeb 9

January 2026

HockeyStack introduces Agents with 14 prebuilt templates

HockeyStack launched Agents, AI automation for research, outreach and workflows, with 14 out-of-the-box templates and support for custom agents.

HockeyStackJan 26

CaliberMind launches Agent Cal, an analytics agent that shows its SQL

CaliberMind released Agent Cal, a natural language analytics agent that writes and runs queries against each customer's governed CaliberMind data model. Users can view the SQL behind each answer.

CaliberMindJan 22

Windsor.ai launches a Claude connector for its marketing data

Windsor.ai's January 16, 2026 changelog lists its Claude connector as live, along with a new YouGov BrandIndex connector, weekly aggregations for LinkedIn Ads and timezone support for StackAdapt.

Windsor.aiJan 16

HockeyStack releases Blueprints 1.0 and a redesigned Analytics navigation

HockeyStack shipped Blueprints 1.0 for account pattern analysis and AI recommendations, plus new Companies and People pages and Google Ads offline conversions for all customers.

HockeyStackJan 12

December 2025

CaliberMind releases a LinkedIn Overview dashboard for cross-channel reporting

CaliberMind added a LinkedIn Overview dashboard that connects LinkedIn ad activity to pipeline and to other channels. It groups insights into four categories for marketing and RevOps teams.

CaliberMindDec 22, 2025

HockeyStack launches Atlas configuration canvas and person-level ad audience sync

HockeyStack added Atlas for configuring data flows, a dedicated Breakdowns page, and Workflows that sync person-level audiences to Google, Meta and LinkedIn Ads.

HockeyStackDec 15, 2025

Windsor.ai launches an AI query builder for asking questions about connected data

Windsor.ai's December 12, 2025 changelog lists the launch of an "Ask about your data" AI query builder in its Onboard app, alongside a new BoxCast connector and a GoHighLevel listing on the GHL marketplace.

Windsor.aiDec 12, 2025

November 2025

Dreamdata adds CRM Syncs for HubSpot and Salesforce

Dreamdata released CRM Syncs, which push engagement data, AI signals and audiences from Dreamdata into HubSpot and Salesforce.

DreamdataNov 18, 2025

Dreamdata introduces the Audience Reach Report

Dreamdata added an Audience Reach Report that shows how many accounts in a company audience were reached by marketing activity.

DreamdataNov 18, 2025

Dreamdata launches Activation for account-based campaigns

Dreamdata introduced Activation, which uses its GTM data to trigger targeted campaigns and report on account-based marketing.

DreamdataNov 17, 2025

HockeyStack adds weighted scoring categories and Bing ads auto-tagging

HockeyStack let customers split account scoring into weighted categories and extended auto-tagging to Bing ads.

HockeyStackNov 17, 2025

HockeyStack adds Salesforce spend sync and report foldering

HockeyStack can now sync advertising spend from Salesforce and added dashboard text blocks, report folders and report-level attribution settings.

HockeyStackNov 3, 2025

About Measurement & Attribution

What are Measurement & Attribution?

Multi-touch attribution, pipeline analytics and B2B marketing measurement.

Which Measurement & Attribution vendors does GTM Tech News track?

GTM Tech News tracks Adobe Marketo Measure, CaliberMind, Dreamdata, Factors.ai, Full Circle Insights, HockeyStack and Windsor.ai in Measurement & Attribution.

What is the latest Measurement & Attribution news?

The most recent updates are “Windsor.ai expands MCP write actions to Google Merchant Center” (November 6, 2026); “HockeyStack adds disconnected integration alerts and lookback windows for Lift reports” (November 4, 2026); “Windsor.ai fixes sign-in for connect links opened from AI assistants” (October 30, 2026).

Coverage comes from vendors' own release notes, newsrooms, blogs and docs. Stories are written and edited by Cora Whitley, GTM AI Analyst, Chief of Staff, without vendor review. ForgeX does not accept payment for coverage or placement. Images and logos are the vendors' own press materials. To correct a story or remove an image, email cora@forgex.ai.