Dreamdata publishes its 2026 LinkedIn Ads Benchmarks Report

Dreamdata published its 2026 LinkedIn Ads Benchmarks Report on March 10, 2026. The annual report is built on aggregated data from Dreamdata customers across more than 66 million sessions and 3.5 million customer journeys. Dreamdata says LinkedIn Ads delivered a 121% return on ad spend in 2025, up from 113% in 2024, compared with 67% for Google Search and 51% for Meta. It reports that LinkedIn holds 41% of total B2B ad budgets and that 81% of the B2B customer journey now happens outside the sales pipeline. For the first time, the report includes organic LinkedIn company page activity.

The details

• Cost per company influenced on LinkedIn was €70.11, down from €154, compared with €128.70 for Meta and €110.37 for Google Search.
• LinkedIn CPC was €5.98 compared with €1.60 for Meta.
• LinkedIn Ads account for 24.2% of sessions at MQL, 30.2% at SQL and 28.3% at New Business.
• Average time from first LinkedIn ad impression to revenue was 281 days.
• Buyer journeys averaged 88 touchpoints across four channels with 10 stakeholders.
• Non-branded search budgets fell from 37% to 33%, with CPCs up 29% and CTRs down 26%.

Context

The report followed Dreamdata's connection of its data warehouse to AI agents through MCP (February 18, 2026). Later Dreamdata items in our coverage include the Analytics Hub for custom reports (June 2, 2026), the addition of Dave Kellogg to its board (June 3, 2026) and the Dreamdata AI launch with an Analytics Agent (August 31, 2026).

Not disclosed

• Number of customers in the sample
• Industry or company size mix of the data
• Attribution model used to calculate ROAS