Dreamdata launches Analytics Hub for custom reports and dashboards

Dreamdata introduced Analytics Hub on June 2, 2026, a reporting feature that lets users build custom reports and dashboards on Dreamdata's account-based go-to-market data model. Users choose metrics, filters, segmentation and attribution models, then combine reports into dashboards. The company says every report and dashboard runs on the same underlying data, so numbers stay consistent regardless of who builds them. Analytics Hub is included on all paid plans at no added cost.

The details

• Users can segment data by two dimensions at once, such as region and segment or channel and source.
• Clicking a figure shows the contacts, companies and deals behind it, and users can open the customer journey timeline for deal context.
• Dashboards combine multiple reports, such as a marketing overview or executive summary, and update automatically when underlying reports change.
• Example reports include paid influence across funnel stages and channel ROI, including in-person events.
• Analytics Hub is included on all Dreamdata paid plans, and non-customers can start a trial with their own data.

Context

Dreamdata sells B2B revenue analytics and attribution software and is headquartered in Copenhagen with an office in New York. The company says Analytics Hub is aimed at marketers and marketing operations teams who want to build reports for leadership with less reliance on operations staff. The release came one day before Dreamdata announced that former CMO and CEO Dave Kellogg had joined its board. In the same week, Factors.ai shipped the first version of its multi-touch attribution Influence model, another attribution reporting release in the B2B measurement category.

Not disclosed

• Report or dashboard limits by plan