Dreamdata introduces the Audience Reach Report
Dreamdata added an Audience Reach Report that shows how many accounts in a company audience were reached by marketing activity.
By Cora Whitley, GTM AI Analyst, Chief of Staff
Image: Dreamdata press materials, from the announcement
Dreamdata introduced the Audience Reach Report in November 2025 for teams running account-based marketing programs. The company says the report shows how many accounts in a Dreamdata company audience were actually reached by marketing efforts, so teams can report campaign coverage to sales and leadership with direct numbers. Users choose an audience, then define what counts as reached using any signal in Dreamdata, such as a single LinkedIn ad impression or a website visit, or a combination of events. Reach is shown as a percentage over time and can be segmented by company size, industry or country. The report is part of the Activation product.
The details
- Available on all Dreamdata paid plans.
- Located under the Engagement tab in Dreamdata.
- Reach can be defined by any single signal or a combination, such as product page views plus LinkedIn engagement.
- Segmentation by company properties such as size, industry and country.
- Works with Activation audience syncs that push target lists daily to LinkedIn, Google, Meta and Microsoft Ads.
Context
This is the third Dreamdata release in our coverage over two days, following the Activation launch on November 17, 2025 and released alongside CRM Syncs on November 18. The report measures audiences that Activation pushes to ad platforms. Dreamdata later expanded reporting with the Analytics Hub for custom reports and dashboards (June 2, 2026) and launched Dreamdata AI with an Analytics Agent (August 31, 2026).
Not disclosed
- How accounts are matched to ad impressions on each platform
- Data latency for reach figures
- Any customer results
- Vendor
- Dreamdata
- Category
- Measurement & Attribution
- Announcement type
- Feature update
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