Warmly

Website visitor identification and buying-signal platform with AI chat and outbound agents that route, alert and trigger follow-up for B2B sales teams; being acquired by HubSpot.

Website

Category: Data & Enrichment
Headquarters: San Francisco, United States
Ownership: Acquisition by HubSpot announced (2026)

June 2026

Warmly agrees to be acquired by HubSpot

Warmly announced an agreement to be acquired by HubSpot; terms were not disclosed and existing contracts, pricing and integrations stay unchanged for now.

Jun 30

May 2026

Warmly adds third-party signals tool to its MCP server and API

A new list_third_party_signals tool exposes hiring, financial events, leadership changes, news, G2 reviews, SEC filings and LinkedIn engagement, billed per row with monthly dedupe.

May 29

Warmly launches MCP server and REST API with three read-only tools

Warmly released an MCP server and REST API exposing warm visitors, warm accounts and credit balance, with 250 free credits a month and paid tiers from $99 a month.

May 19

Warmly adds AI email generation step to its orchestration builder

Warmly released an AI Email Generation step that writes follow-up emails from chat transcripts, page visits, enrichment, CRM stage and intent signals. It is live on paid plans inside Autopilot.

May 12

Warmly ships two-way Marketo integration for paying customers

Warmly writes identified visitors to Marketo as leads with chat, session and intent context, syncs over 300 signals as custom fields, and reads lead changes back.

May 12

Warmly releases native HeyReach integration for LinkedIn outreach

Warmly added a HeyReach step to its orchestrations that pushes contacts into HeyReach LinkedIn campaigns when a Warmly signal fires. A separate HeyReach license is required.

May 12

Warmly releases LinkedIn and Meta ads audience integration

Warmly can push signal-based, ICP and buying committee audiences into LinkedIn and Meta ads, with attribution to meetings and deals, on every paid plan.

May 7

About Warmly

What is Warmly?

Warmly is a website visitor identification and buying-signal platform with AI chat and outbound agents that route, alert and trigger follow-up for B2B sales teams; being acquired by HubSpot. The company is headquartered in San Francisco, United States. GTM Tech News covers it under Data & Enrichment.

What has Warmly released recently?

The most recent Warmly update in GTM Tech News is “Warmly agrees to be acquired by HubSpot” (June 30, 2026). Before that: “Warmly adds third-party signals tool to its MCP server and API” (May 29, 2026); “Warmly launches MCP server and REST API with three read-only tools” (May 19, 2026).

Where does Warmly publish product updates and release notes?

Warmly announces updates on its own website, blog and product updates. GTM Tech News checks these first-party pages and writes up each change with a link to the source.

Which other Data & Enrichment vendors does GTM Tech News track?

Alongside Warmly, GTM Tech News tracks Apollo.io, Clay, Cognism, Common Room, Dun & Bradstreet, Lusha, Seamless.AI and Unify in Data & Enrichment.

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