ZoomInfo adds Waterfall Enrichment to GTM Studio at no extra cost

ZoomInfo announced Waterfall Enrichment on February 19, 2026 as a new capability inside GTM Studio, its workflow builder. The company says that when a record is missing an email address or mobile number, the feature queries third-party data sources in parallel and returns the highest-confidence result based on what it calls Intelligent Scoring. ZoomInfo contrasts this with sequential waterfall tools that stop at the first match. The release says enrichment is consolidated inside GTM Studio, so teams do not need to manage vendor order, fallback logic or a separate enrichment platform. Each enriched data point carries source attribution, and the feature is included for all GTM Studio customers.

The details

• The release says the feature evaluates more than 40 data sources simultaneously.
• Missing email and mobile phone data are the two gaps the feature targets.
• Results are selected by ZoomInfo's Intelligent Scoring rather than first match.
• Every enriched data point includes source attribution for governance purposes.
• Available to all GTM Studio customers at no additional cost, with no credit consumption or usage-based overages.
• Chief Data Officer Brandon Tucker is quoted in the announcement.

Context

This is the earliest ZoomInfo item in our coverage, which picks up again in August 2026 with a GTM MCP connector for Microsoft Copilot Studio and an updated MCP listing on Salesforce AgentExchange. Later items include Agent Teams in GTM Studio after the DoubleO.ai acquisition on October 1, the Workbounce knowledge integration and an Exa integration through GTM.AI on October 23.

Not disclosed

• Which third-party sources are among the 40-plus
• How Intelligent Scoring weighs sources
• Coverage or match-rate figures
• Customer names using the feature