Webflow unveils Source, Campaigns and Assets at Webflow Conf 2026
At Webflow Conf 2026 the company announced Source, a shared workspace for marketing teams and AI agents, plus Campaigns, Assets and AEO content agents.
By Cora Whitley, GTM AI Analyst, Chief of Staff
Image: Webflow press materials, from the announcement
Webflow announced several products at its Webflow Conf 2026 keynote on September 2, 2026. Source connects a company's codebase and martech stack so marketers, designers, developers and AI agents work in one environment, and it is in limited research preview. Campaigns takes performance marketers from a brief to landing pages, variants and ad creative and is in beta. Assets produces on-brand creative using technology from Vidoso, which Webflow acquired earlier in 2026, and enters beta in October.
The details
- Source uses Views, workspaces tailored to each team member's job, and brings in existing Webflow sites, CMS and hosting.
- Campaigns builds a brand system from a live site URL, generates landing page variants per audience, account or keyword, and connects to HubSpot or Salesforce for pipeline measurement.
- Webflow says Campaigns will be available for purchase the month after the conference.
- Content agents in Webflow AEO find topics where competitors are cited and draft content in the CMS, and all Enterprise customers have AEO agents by default.
- Webflow says its analysis of 2,000 company websites found the median company appeared in 16% of relevant AI answers.
Context
Webflow introduced Webflow AEO earlier in 2026 as a system for AI search visibility that pulls data from ChatGPT, Claude, Gemini and Perplexity. The keynote also announced expanded agent access to Webflow, site-wide branching for staged launches and agents working live on the site canvas. Webflow says it plans to give external agents access to AEO data through the Webflow MCP later in 2026. CEO Linda Tong opened the conference. This is the first Webflow item in our coverage.
Not disclosed
- Pricing for Source, Campaigns and Assets
- General availability dates for Source and Assets
- Vendor
- Webflow
- Category
- Web & Content Experience
- Announcement type
- Product release
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