Webflow makes Campaigns available for purchase as a standalone product

Webflow made Campaigns available for purchase on October 20, 2026, after announcing the product at Webflow Conf. The company describes Campaigns as a standalone tool for demand gen, growth and performance marketers that runs independently of a company's core website. According to the update page, Campaigns extracts a brand into a reusable design system, then uses a campaign brief to generate landing pages and message-matched ads. Users can edit copy, layouts and creative in a visual canvas or build through AI tools using Webflow's MCP server. Teams can create page variations for personas, industries or individual accounts, each with its own URL.

The details

• Marketo and HubSpot forms can be connected so leads enter existing marketing workflows.
• A Google Ads integration lets users set up and launch Performance Max campaigns from Webflow.
• Reporting tracks sessions and conversions, and HubSpot or Salesforce can be connected to view pipeline impact.
• AI insights surface recommendations on what to improve next, according to the page.
• Webflow directs prospective buyers to book a demo.

Context

This is the general availability step for one of three products Webflow unveiled at Webflow Conf on September 2, 2026, alongside Source and Assets. It follows the October 15 update adding analytics data and a Gemini connector to Webflow's MCP server. Webflow reorganized its pricing and added a Team plan with AI credits in May 2026.

Not disclosed

• Pricing for Campaigns
• Whether Campaigns requires an existing Webflow site plan
• Usage limits on pages, variations or AI generation
• Named customers