Webflow launches App Gen in public beta to turn prompts into web apps
Webflow released App Gen in public beta, which generates web apps from prompts using a site's design system and CMS and deploys them to Webflow Cloud.
By Cora Whitley, GTM AI Analyst, Chief of Staff
Image: Webflow press materials, from the announcement
Webflow announced App Gen in public beta in November 2025. The company says App Gen turns natural language prompts into production-grade web apps built on a site's existing design system, variables and components. Apps can use a site's CMS content to power directories, calculators, dashboards and similar tools, and they deploy to Webflow Cloud with a single click to be hosted alongside the site. App Gen is available on all site plans and is free during the beta, while apps deployed to production follow Webflow Cloud pricing. Webflow says pricing and availability may change after the beta.
The details
- Status: public beta on all site plans.
- Free during the beta; production apps follow Webflow Cloud pricing.
- Access requires enabling the Webflow AI toggle in Workspace settings; Enterprise customers must also enable it per site.
- Enabling the toggle unlocks App Gen along with other Webflow AI features.
- A demo was shown in the Webflow Conf 2025 keynote.
Context
This is the earliest Webflow story in our coverage. Webflow's later AI releases we have covered include a pricing update that added AI credits to a new Team plan (May 13, 2026), an app inside ChatGPT for site and CMS management (July 1, 2026), MCP 2.0 with design system and CMS support (July 21, 2026) and Source, Campaigns and Assets at Webflow Conf 2026 (September 2, 2026).
Not disclosed
- Pricing after the beta
- General availability date
- Which AI models generate the apps
- Usage limits during the beta
- Vendor
- Webflow
- Category
- Web & Content Experience
- Announcement type
- AI launch
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