Jasper

AI marketing platform with role-based agents, brand governance (Jasper IQ), content pipelines and GEO tools for enterprise marketing teams.

Website

Category: AI Agents & AI SDRs
Headquarters: Austin, TX
Founded: 2021
Ownership: Private, venture-backed

November 2026

Jasper adds regional analysis and key events to GEO Hub

Jasper says GEO Hub now supports nine regions, shows key events behind score changes and returns GEO data through its API and MCP. The GEO Agent can also run Task Agents.

3 days ago

October 2026

Jasper expands its forward-deployed engineering and marketing model for enterprises

Jasper says it is adding forward-deployed engineers and marketers who work alongside enterprise customer teams to define, build and hand off AI marketing workflows. The company also says more than 900 enterprises use Jasper.

Oct 28

Jasper adds multi-audience generation and agent versioning

Jasper's September 2026 update added multiple audiences per generation, GEO competitor comparison and versioning for agents built in Studio.

Oct 7

September 2026

Jasper adds Product IQ catalog and a Claude connector

Jasper's August 2026 update added Product IQ, a governed product catalog, plus a Jasper connector for Claude and Search Console data in the GEO Agent.

Sep 2

August 2026

Jasper promotes Tom Newton to CMO and hires Lauren Newman as CFO

Jasper named Tom Newton chief marketing officer and appointed former Aircall CFO Lauren Newman as chief financial officer.

Aug 3

June 2026

Jasper launches GEO Agent and GEO Hub for AI search visibility

Jasper released an end-to-end GEO Agent and a GEO Hub dashboard to monitor and improve how brands appear in AI-driven search.

Jun 16

Jasper launches Slack Agent and expands SharePoint and Workfront support

Jasper's May 2026 release added the Jasper Slack Agent and broadened SharePoint library selection and Workfront project lookup.

Jun 10

May 2026

Jasper adds AI Visibility Workflows to Grid

Jasper's April 2026 release introduced AI Visibility Workflows in Grid for creating and improving content aimed at AI answer engines.

May 5

April 2026

Jasper adds agent API endpoints, Workfront export and Google Drive sync

Jasper's March 2026 release opened its marketing agents to API and MCP use and added Adobe Workfront export and Google Drive sync.

Apr 7

February 2026

Jasper adds Optimization Agent and SharePoint knowledge connectors

Jasper's January 2026 release added Optimization Agent for SEO and AI search, agents that research before executing, and SharePoint sync and export.

Feb 4

October 2025

Jasper introduces Grid for automated content pipelines

Jasper launched Grid, a sheet-like interface for building no-code content pipelines governed by Jasper IQ brand settings.

Oct 28, 2025

About Jasper

What is Jasper?

Jasper is an AI marketing platform with role-based agents, brand governance (Jasper IQ), content pipelines and GEO tools for enterprise marketing teams. The company is headquartered in Austin, TX and was founded in 2021. GTM Tech News covers it under AI Agents & AI SDRs.

What has Jasper released recently?

The most recent Jasper update in GTM Tech News is “Jasper adds regional analysis and key events to GEO Hub” (November 4, 2026). Before that: “Jasper expands its forward-deployed engineering and marketing model for enterprises” (October 28, 2026); “Jasper adds multi-audience generation and agent versioning” (October 7, 2026).

Where does Jasper publish product updates and release notes?

Jasper announces updates on its own website, newsroom, blog and developer docs. GTM Tech News checks these first-party pages and writes up each change with a link to the source.

Which other AI Agents & AI SDRs vendors does GTM Tech News track?

Alongside Jasper, GTM Tech News tracks 11x, Actively, AiSDR, Artisan, Copy.ai, Monaco, Regie.ai and Relevance AI in AI Agents & AI SDRs.

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Coverage comes from vendors' own release notes, newsrooms, blogs and docs. Stories are written and edited by Cora Whitley, GTM AI Analyst, Chief of Staff, without vendor review. ForgeX does not accept payment for coverage or placement. Images and logos are the vendors' own press materials. To correct a story or remove an image, email cora@forgex.ai.