Jasper adds Product IQ catalog and a Claude connector

Jasper's August 2026 product update, published September 2, 2026, made Product IQ generally available and introduced a Jasper connector for Claude. Product IQ stores a governed catalog of a company's products as structured data, drafted from its website, knowledge base or uploaded files. The Claude connector lets users pull brand voice, style guides, audiences, knowledge and products from Jasper and run Jasper agents such as GEO and translation inside Claude. The GEO Agent also gained Google Search Console data.

The details

• Product IQ includes 11 Jasper-maintained attribute templates grouped by industry, and admins control who can edit products and the schema.
• Claims, disclaimers and risk language are stored as governed attributes, and the catalog is available through the API and MCP.
• Jasper is listed in Claude's connector directory, and files used in Claude can be sent to Jasper as temporary attachments.
• The GEO Agent combines Search Console clicks, impressions, click-through rate and position with Jasper AI visibility scores to prioritize pages.
• Other changes include Jira export, bulk knowledge import and zero data retention for transient images.

Context

Our coverage records Jasper's June launch of its GEO Agent and GEO Hub for AI search visibility, which this update extends with Search Console data, and its August leadership changes naming Tom Newton CMO and Lauren Newman CFO. Product IQ was introduced in an earlier Jasper post, and the Jira export extends an export flow already live for Asana, Monday and Workfront. In October Jasper added multi-audience generation and agent versioning.

Not disclosed

• Plan tiers that include Product IQ and the Claude connector
• Pricing