Jasper promotes Tom Newton to CMO and hires Lauren Newman as CFO

Jasper announced two executive appointments on August 3, 2026. Tom Newton, who joined as vice president of marketing in 2024, was promoted to chief marketing officer and now leads brand, demand generation, product marketing and go-to-market execution. Lauren Newman joined as chief financial officer from Aircall, where she was CFO. The company tied the appointments to growing enterprise demand for marketing AI.

The details

• Newton previously held leadership roles at Toast, Knowde, Zendesk and Intercom.
• Newman was CFO of Acclara, where she oversaw three acquisitions and the work supporting its sale to R1 RCM for nearly $1 billion in 2024.
• Newman spent seven years at Microsoft, ending as worldwide controller for the $4.5 billion Office consumer business.
• Jasper says it was founded in 2021 and that nearly 20% of the Fortune 500 use it, naming Prudential and Cushman & Wakefield.
• Newman said enduring AI companies will balance "innovation, disciplined execution, and strong business fundamentals."

Context

The appointments came after Jasper launched its GEO Agent and GEO Hub for AI search visibility in June 2026, which the release references. In the following months the company continued product releases: in September it added a Product IQ catalog and a Claude connector, and in October it added multi-audience generation and agent versioning. The release does not mention changes to other executive roles.

Not disclosed

• Newman's start date
• Who held the CFO role previously