Jasper launches GEO Agent and GEO Hub for AI search visibility

Jasper launched a GEO Agent and a GEO Hub dashboard on June 16, 2026 for enterprise marketing teams. The company says the agent tracks how a brand is represented in AI platforms such as ChatGPT, Gemini and Claude, flags visibility gaps and runs optimization workflows, including updating existing assets and generating new content. GEO Hub reports visibility, citation rates, sentiment, share of voice and competitive positioning. Both became available to customers on the announcement date.

The details

• Jasper describes the GEO Agent as the first in a new class of role-based agents on its platform.
• The agent can coordinate other Jasper agents and workflows across content, SEO, brand and growth.
• It runs on Jasper IQ, which supplies brand voice, governance, audience, product and performance context.
• GEO Hub metrics are visibility, citation rates, sentiment, share of voice and competitive positioning.
• Alexis Carroll Cline, senior director of marketing at Emerald, is quoted as an early user, and Prudential and Cushman and Wakefield are named as customers.

Context

The GEO Agent builds on the agent and optimization features Jasper released in January 2026 and is the first role-based agent on its marketing agents platform. In the months after the launch, Jasper promoted Tom Newton to CMO and hired Lauren Newman as CFO in August, added a Product IQ catalog and a Claude connector in September, and added multi-audience generation and agent versioning in October. The release says nearly 20% of the Fortune 500 use Jasper. CEO Timothy Young said Jasper "connects visibility insights directly to autonomous execution."

Not disclosed

• Pricing
• Which plans include the GEO Agent