Cognism appoints BBD Perfect Storm as lead creative agency

Cognism announced the appointment of BBD Perfect Storm as its lead creative agency, dated February 2, 2026 in our coverage. The company says the appointment followed a competitive brand and creative agency review, run with Tuffon Hall Consultancy, as Cognism increases its focus on mid-market and enterprise organizations growing in Europe. Cognism says its product suite has expanded across sales intelligence, enrichment, CRM diagnostics and AI-ready APIs and that it wanted a clearer brand narrative to match. BBD Perfect Storm will work with Cognism's leadership, product, brand and go-to-market teams on a new creative platform, with the evolved brand set to roll out later in 2026.

The details

• Agency: BBD Perfect Storm, a London-based independent creative agency with about 50 staff.
• The review was led by Tuffon Hall Consultancy.
• Cognism CEO Dominic Allon and BBD Perfect Storm CEO Jason Foo are quoted.
• Scope covers digital experiences, core messaging and customer-facing communications.
• Cognism ties the move to a new leadership team appointed in late 2025.

Context

This is the earliest Cognism item in our coverage. Two weeks later Cognism launched native two-way sync for HubSpot, then completed its 2026 SOC 2 Type II audit. The brand work surfaced in April, when Cognism refreshed its brand and positioned data as GTM infrastructure. Later items include CRM Enrichment for Salesforce in July and its general availability with an MCP connection in October.

Not disclosed

• Contract value or term
• Which agencies competed in the review
• Budget for the brand rollout
• Exact launch date for the new brand at time of announcement