Outreach launches integration with ServiceNow Sales CRM

Outreach announced an integration with ServiceNow at ServiceNow's Knowledge 2026 conference on May 6, 2026. As a ServiceNow Build Partner, Outreach provides a native bidirectional sync between Outreach and ServiceNow Sales CRM that keeps core customer and activity data updated in both systems. The company says revenue teams can run end-to-end agentic AI workflows and capture the resulting activity directly inside ServiceNow Sales CRM. Outreach says this reduces app switching and manual work for sellers and gives sales leaders and RevOps teams clearer visibility across systems. The integration will be available in the ServiceNow Store.

The details

• The integration is built on the ServiceNow AI Platform.
• Outreach participates as a Build partner in the ServiceNow Partner Program, which covers developing and distributing applications on the platform.
• Quotes come from Outreach CEO Abhijit Mitra and Alix Douglas, group vice president, Partner Solutions at ServiceNow.
• Outreach names Databricks, SAP, Siemens and Verizon as customers in its boilerplate.

Context

This is the earliest Outreach item in our coverage window. In the weeks after, Outreach added an MCP client and an Agentic Ecosystem marketplace and launched an app in ChatGPT and an MCP server for Codex in early June. Later items include an AI Maturity Model in July, an August release with AI Control Hub, a revamped partner program, reported 12x AI credit consumption growth in fiscal Q2 and private offers on Salesforce AgentExchange in September.

Not disclosed

• Date the integration appears in the ServiceNow Store
• Pricing or licensing requirements
• Which Outreach agents and workflows are supported
• Joint customers