Backstory adds MCP integration for Claude, Copilot and ChatGPT

Backstory, the company formerly known as People.ai, announced a Model Context Protocol integration for its SalesAI Platform on February 18, 2026. The company says that through its Answer Platform, revenue teams can connect AI agents including Claude, Microsoft Copilot, ChatGPT and custom agents to its data layer. Backstory says that layer combines structured CRM fields such as opportunity stage, close date and account value with captured emails, meetings, chats, LinkedIn interactions and call transcripts. Patented matching technology associates that activity with accounts, opportunities, contacts and leads, while NLP-based filtering removes sensitive content. The company says the Answer Platform is available now to all Backstory customers.

The details

• Named AI clients are Claude, Microsoft Copilot, ChatGPT and custom AI agents.
• Captured activity includes emails, meetings, chats, LinkedIn interactions and call transcripts.
• Contact records are enriched with buying power, persona data and historical win rates, according to the release.
• Andrew Brown, SVP and chief revenue officer at Red Hat, is quoted and says the approach helped Red Hat sales teams improve win rates by more than 50 percent.
• CEO Jason Ambrose is quoted on bringing answers into Claude, Copilot, Slack or internal agents.
• The Answer Platform is available to all Backstory customers.

Context

This is the earliest Backstory item in our coverage. The MCP server later carried Situation Search for comparable deal history in July and record search with fiscal year forecasting in October 2026. Other coverage since includes an August release adding meeting prep, forecast emails and Dynamics support, the Pod team joining in September and several executive hires, including a CTO in October.

Not disclosed

• Pricing for MCP access or the Answer Platform
• Which specific tools the MCP server exposes
• Rate limits or data residency for agent queries
• Customers beyond Red Hat