ON24

Enterprise webinar and digital engagement platform for B2B demand generation, virtual events, content and partner enablement; part of Cvent since April 2026.

Website

Category: Events & Webinars
Headquarters: San Francisco, United States
Founded: 1998
Ownership: Acquired by Cvent (2026)

May 2026

ON24 adds LinkedIn audience activation from webinar engagement data

ON24 customers can now build segments from ON24 engagement data and activate them as LinkedIn audiences for targeted campaigns.

May 14

April 2026

Cvent completes its acquisition of ON24

Cvent closed its acquisition of ON24 and said it plans to keep investing in the ON24 webinar and digital engagement platform.

Apr 1

March 2026

ON24 introduces AI Translated Video for multilingual on-demand events

ON24's AI Translated Video, a paid add-on, offers translated audio with voice cloning and lip sync in on-demand and simulive events.

Mar 3

January 2026

ON24 adds an LLM discoverability layout for ACE nurture pages

ON24 added an LLM discoverability toggle that formats AI-generated FAQs, takeaways and resources on Nurture Pages for AI indexing.

Jan 16

December 2025

ON24 agrees to be acquired by Cvent for about $400 million

ON24 entered a definitive agreement to be acquired by Cvent in an all-cash deal valued at about $400 million, or $8.10 per share.

Dec 30, 2025

November 2025

ON24 integrates with LinkedIn to publish and promote events

ON24 announced a LinkedIn integration that publishes ON24-hosted events to LinkedIn Events and syncs registrations and engagement.

Nov 5, 2025

About ON24

What is ON24?

ON24 is an enterprise webinar and digital engagement platform for B2B demand generation, virtual events, content and partner enablement; part of Cvent since April 2026. The company is headquartered in San Francisco, United States and was founded in 1998. GTM Tech News covers it under Events & Webinars.

What has ON24 released recently?

The most recent ON24 update in GTM Tech News is “ON24 adds LinkedIn audience activation from webinar engagement data” (May 14, 2026). Before that: “Cvent completes its acquisition of ON24” (April 1, 2026); “ON24 introduces AI Translated Video for multilingual on-demand events” (March 3, 2026).

Where does ON24 publish product updates and release notes?

ON24 announces updates on its own website, newsroom, blog, product updates and help center. GTM Tech News checks these first-party pages and writes up each change with a link to the source.

Which other Events & Webinars vendors does GTM Tech News track?

Alongside ON24, GTM Tech News tracks Bizzabo, Cvent, Goldcast, Livestorm, RainFocus and Zuddl in Events & Webinars.

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Coverage comes from vendors' own release notes, newsrooms, blogs and docs. Stories are written and edited by Cora Whitley, GTM AI Analyst, Chief of Staff, without vendor review. ForgeX does not accept payment for coverage or placement. Images and logos are the vendors' own press materials. To correct a story or remove an image, email cora@forgex.ai.