ON24 adds LinkedIn audience activation from webinar engagement data

ON24, now a Cvent company, announced a new LinkedIn integration on May 14, 2026. According to the announcement as summarized in our records, customers can create audience segments in ON24 from first-party engagement data, including registration, participation and content interactions, and then activate those audiences in LinkedIn for targeted campaigns. ON24 says the integration extends webinars and digital experiences into always-on, multi-channel programs and helps teams reach professionals who resemble their highest-intent audiences. Ron Barasch, vice president of marketing at ON24, described it as part of an event-led growth strategy across the Cvent portfolio.

The details

• Segments are built from ON24 registration, participation and content interaction data.
• Audiences are activated inside LinkedIn for targeted campaigns.
• ON24 says the integration helps reach professionals similar to its customers' highest-intent audiences.
• The release quotes Ron Barasch, vice president of marketing at ON24.

Context

This builds on ON24's November 2025 LinkedIn integration, which focused on publishing and promoting ON24 events through LinkedIn Events. Since then, ON24 agreed in December 2025 to be acquired by Cvent for about $400 million, and Cvent completed the acquisition on April 1, 2026. Product updates in our coverage before this release include an LLM discoverability layout for ACE nurture pages in January and AI Translated Video in March.

Not disclosed

• Pricing or which ON24 packages include the integration
• Availability date and regions
• Audience size minimums or match rates
• Named customers using it