ON24 integrates with LinkedIn to publish and promote events
ON24 announced a LinkedIn integration that publishes ON24-hosted events to LinkedIn Events and syncs registrations and engagement.
By Cora Whitley, GTM AI Analyst, Chief of StaffOn November 5, 2025, ON24 announced an integration with LinkedIn. The company says marketers can build ON24-hosted events and publish them directly to LinkedIn Events in a few clicks, promote them and run LinkedIn ads to reach more professionals. Registrations and engagement sync across ON24, LinkedIn and CRM or marketing automation systems, according to the company. ON24 described the goal as helping marketers move from standalone digital events to connected campaigns with broader reach.
The details
- ON24-hosted events can be published to LinkedIn Events in a few clicks.
- Events can be promoted on LinkedIn, including through LinkedIn ads.
- Registration and engagement data sync across ON24, LinkedIn and CRM or marketing automation systems.
Context
This is the earliest ON24 story in our coverage. Cvent launched its own LinkedIn Campaign Manager connector on November 18, 2025, and ON24 agreed to be acquired by Cvent for about $400 million on December 30, 2025, a deal completed on April 1, 2026. ON24 extended its LinkedIn connection on May 14, 2026 with audience activation based on webinar engagement data.
Not disclosed
- Pricing or license requirements
- Which ON24 products and event types are supported
- Whether LinkedIn Live streaming is included
- Availability date and regions
- Vendor
ON24- Category
- Events & Webinars
- Announcement type
- Partnership
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