ON24 agrees to be acquired by Cvent for about $400 million

Cvent and ON24 announced on December 30, 2025 that ON24, the NYSE-listed intelligent engagement platform, had entered a definitive agreement to be acquired by Cvent in an all-cash transaction with total consideration of approximately $400 million. ON24 shareholders were to receive $8.10 per share, a premium of about 62 percent over ON24's closing price on November 10, 2025, the last trading day before ON24 disclosed it had received indications of interest. The companies describe ON24's webinar and digital engagement capabilities, first-party engagement data and AI workflows as complementary to Cvent's event technology. The ON24 board approved the deal unanimously, and closing was expected in the first half of 2026.

The details

• Price: $8.10 per share in cash; total consideration about $400 million.
• Premium: about 62 percent over the November 10, 2025 close and 51 percent over the 90-day volume weighted average price.
• Closing required ON24 shareholder approval, regulatory approvals and customary conditions.
• ON24 would become privately held and delist after completion.
• The acquiring entities named are Cvent Atlanta, LLC and Summit Sub Corp.
• Quoted: ON24 CEO Sharat Sharan and Cvent founder and CEO Reggie Aggarwal.

Context

This deal followed Cvent's acquisition of Goldcast on December 15, 2025 and its Audience Connector for LinkedIn Campaign Manager in November. In January 2026 Cvent signed SITE as an official event technology partner, and on April 1, 2026 it completed the ON24 acquisition. At CONNECT in July, Cvent unveiled a new brand and more than 70 product updates.

Not disclosed

• Integration plans for ON24 and Goldcast products
• Leadership roles after closing
• Financing sources
• Changes for existing ON24 customer contracts