Cvent completes its acquisition of ON24

Cvent announced on April 1, 2026 that it had completed its acquisition of ON24, adding ON24's webinar and digital engagement platform to its meetings, events and hospitality technology portfolio. According to Cvent, the deal advances its plan to digitize the Total Event Program, a single connected platform for in-person, hybrid, virtual and webinar formats, so organizations can capture and activate first-party data across event types. Cvent says it will continue to invest in ON24 with a focus on AI and enterprise-grade reliability and compliance, and that ON24 customers can expect the same experience. ON24 had agreed to the all-cash deal, valued at about $400 million, in December 2025.

The details

• The acquisition closed on April 1, 2026.
• Cvent says it plans to keep investing in the ON24 webinar and digital engagement platform.
• Cvent describes the focus of that investment as AI and enterprise-grade reliability and compliance.
• The December 2025 agreement was an all-cash deal valued at about $400 million.

Context

The close completes the agreement covered on December 30, 2025, when ON24 agreed to be acquired by Cvent. In the months before closing, ON24 added an LLM discoverability layout for ACE nurture pages (January 16, 2026) and AI Translated Video for on-demand events (March 3, 2026). After the close it added LinkedIn audience activation from webinar engagement data (May 14, 2026).

Not disclosed

• Whether ON24 remains a separate brand
• Changes to ON24 pricing or contracts
• Integration roadmap with Cvent products