Salesforce Summer '26 Marketing Cloud Next adds RCS and an Account Nurturing Agent
Salesforce's Summer '26 release notes for Marketing Cloud Next add RCS messaging, email sends to Contact and Lead lists without Data 360 segments, an Account Nurturing Agent for buying groups and a Distributed Marketing Agent.
By Cora Whitley, GTM AI Analyst, Chief of StaffSalesforce published Summer '26 release notes for Marketing Cloud Next with updates to audience building, email sends, content, campaigns, messaging channels and marketing and sales alignment. The release redesigns List Sends into a single page, adds signup form flow templates and actionable lists, and adds Slack collaboration and new flow templates for campaigns. Salesforce says the List Sends redesign also brings message configuration and audience selection into a single page. Content updates add custom web fonts, plain text email and consent banners for web tracking in Salesforce CMS, and campaign updates add branded virtual contact cards and MMS messages.
The details
- RCS messages are built with the RCS Message content type in Salesforce CMS.
- List sends no longer require a Data 360 segment for Contact and Lead lists.
- The Agentforce Account Nurturing Agent identifies buying groups.
- Unified Engagement History on opportunities shows emails, forms and page views for related contacts.
- WhatsApp payment links are available in India.
Context
Salesforce made Piper and Hunter agents generally available to marketing teams on June 3, 2026. Its Winter '27 release, announced August 31, 2026, added a Marketing Goals Agent and agentic segmentation. On October 20, 2026 Salesforce agreed to acquire Braze. Salesforce also agreed to acquire Contentful on June 1, 2026.
Not disclosed
- Which Marketing Cloud Next editions include the new agents
- RCS availability by country and carrier
- Pricing for RCS messages
- Vendor
Salesforce- Category
- CRM & Marketing Automation
- Announcement type
- Product release
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