Salesforce plans $1 billion investment in Spain and opens new Madrid headquarters

Salesforce unveiled plans on October 19, 2026 to invest $1 billion in Spain over five years, with Madrid serving as the hub for its EMEA South region. The announcement was made at the inauguration of its new Madrid headquarters, attended by the Community of Madrid's Minister of Digitalization. The company says the office includes spaces for customer collaboration and agentic AI training, and hosts an AI Implementation Team combining forward deployed engineers for Spanish customers with a regional graduate recruiting and training center.

The details

• The investment covers the next five years, according to Salesforce.
• The new Madrid headquarters is a five-floor office on Paseo de la Castellana.
• Graduates from several EMEA South nationalities will train in Spain for a year, then deploy to their home countries.
• Salesforce says EMEA South spans over 90 countries on three continents.
• The company reports more than 600 direct jobs in Spain since entering the country in 2003.
• President and COO Miguel Milano and Iberia general manager Natalia Escobedo are quoted.

Context

The investment announcement came one day before Salesforce agreed to acquire Braze on October 20, 2026, and follows its October 12 agreement to acquire Loops and its September 29 agreement to acquire Listen Labs. It also follows the September 2026 launches of AIforce and the Koa reasoning model.

Not disclosed

• How the $1 billion is split across real estate, hiring and programs
• How many new jobs or engineers the plan adds
• The size of the graduate training cohorts
• Annual revenue or customer counts in Spain