LinkedIn adds campaign-level conversion lift tests and refreshed Brand Lift reporting
LinkedIn's June 30, 2026 product updates add conversion lift tests run at the campaign level, a refreshed Brand Lift reporting experience with confidence signals, and an updated test methodology.
By Cora Whitley, GTM AI Analyst, Chief of Staff
Image: LinkedIn Marketing Solutions press materials, from the announcement
In its June 30, 2026 group of product updates, LinkedIn lists three changes to how advertisers test campaign impact. Conversion lift testing moves to the campaign level. Brand Lift reporting is redesigned. The methodology behind tests is updated to produce conclusive results more often, according to the company. Each item links to a LinkedIn help article, and the page does not give separate launch dates within the quarter. The three items appear first in that quarter's list.
The details
- Conversion lift tests can run at the campaign level.
- Brand Lift reporting adds simpler reporting and confidence signals.
- LinkedIn says an improved methodology more consistently detects incremental impact.
- Conversion Lift Testing was first listed in the September 30, 2025 updates.
Context
GTM Tech News covered LinkedIn's Measurement Insights dashboard and CRM-based revenue measurement from December 2025. The June 2026 items continue that measurement work with incrementality testing. LinkedIn first listed Conversion Lift Testing on September 30, 2025. In October 2026 LinkedIn reported paid video and creator-led ad growth in its business highlights, also covered here.
Not disclosed
- Minimum spend or audience size for lift tests
- Details of the methodology change
- Whether lift tests are available in all markets
- Category
- B2B Advertising
- Announcement type
- Feature update
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