DemandScience relaunches Ionic as an intelligence layer for revenue teams

DemandScience announced a reworked version of Ionic on July 22, 2026, describing it as an intelligence layer that helps B2B organizations find winnable opportunities, prioritize buying activity, coordinate engagement and tie execution to pipeline. The company says Ionic combines intelligence, prioritization, activation and measurement in one operating model and is paired with DemandScience's managed execution services. It is available immediately to DemandScience customers.

The details

• DemandScience says Ionic draws on more than 247 million verified B2B contacts and 51 billion behavioral, intent, technographic and market data points.
• The company says Ionic answers where demand is emerging, which accounts are most likely to buy and what to do next.
• The release says Ionic also helps companies improve visibility in AI-generated answers and recommendation engines.
• It cites a DemandScience survey of 750 senior marketing leaders, in which 79% reported rising martech costs without matching ROI gains.
• CEO Derek Schoettle said "Ionic isn't designed to be another dashboard."

Context

The release introduces the term Platform Tax, which DemandScience uses for the upfront cost of platforms, integrations and administration before demand is generated. It reports customer outcomes from broader DemandScience programs, including a 417% increase in marketing-influenced pipeline, without stating how they were measured. One week later, on July 29, DemandScience announced a strategic partnership with ZoomInfo under which ZoomInfo customers can use DemandScience demand generation services.

Not disclosed

• Pricing
• Whether Ionic is sold separately from managed services