DemandScience and ZoomInfo announce strategic partnership

DemandScience and ZoomInfo announced a strategic partnership on July 29, 2026. ZoomInfo provides its B2B data architecture and platform, and DemandScience adds multi-channel demand generation across email, digital and content, outcome measurement and its contextual marketing outcomes data. ZoomInfo customers can use DemandScience services to act on target-account insights and measure marketing return on investment. The partnership took effect immediately, and joint go-to-market initiatives are planned for the coming months.

The details

• DemandScience says it is building insight, service and outcomes offerings designed to work alongside ZoomInfo's platform.
• ZoomInfo describes its data as covering more than 100 million companies and 500 million contacts.
• The release references ZoomInfo's GTM.AI, its headless context layer and API and MCP home for AI agents.
• ZoomInfo CEO Henry Schuck called the partnership "a natural fit," and DemandScience is led by CEO Derek Schoettle.
• The announcement was distributed through Business Wire and carried on Yahoo Finance as a paid press release.

Context

The partnership came one week after DemandScience relaunched Ionic as an intelligence layer for revenue teams on July 22, 2026. For ZoomInfo, it adds a services partner shortly before the company reported second-quarter results on August 5, which included a $650.5M goodwill impairment and raised full-year revenue guidance. The release does not say how services are sold or billed to ZoomInfo customers.

Not disclosed

• Financial terms
• How services are priced or contracted
• Specific joint initiatives