Salesloft unifies brand after Clari merger, keeps Clari Forecast name
Salesloft rolled out a single brand for the combined company. Clari Forecast keeps its name and other Clari capabilities become part of Salesloft.
Salesloft announced a unified global brand identity on September 2, 2026, about ten months after its merger with Clari. Salesloft is now both the company and platform name. Clari Forecast keeps the Clari name, while Clari's revenue intelligence, deal management and conversation intelligence capabilities now operate as part of Salesloft. The company describes its offering as a Predictive Revenue System that connects engagement, conversations, pipeline signals, forecasting and execution. The rollout covers its website, products and customer experience.
The details
- Post-merger launches cited include a forecasting MCP server, the Salesloft MCP Server and Salesloft Conversation Intelligence.
- The product lineup includes Cadence, Clari Forecast, Conversation Intelligence, Deals, Inspect, Revenue Cadences, Rhythm, Analytics and Signals.
- Salesloft's 2026 Revenue Benchmark report found 20.6% of U.S. and 28.3% of UK revenue leaders report production-ready AI deployments with measurable outcomes.
- Salesloft says more than 4,000 organizations use its platform, including Adobe, 3M, IBM and Zoom.
- Steve Cox is CEO and Laurie Ehrbar is Chief Marketing Officer.
Context
Salesloft and Clari merged less than a year before the announcement, and CEO Steve Cox said leadership, strategy and the company were unified roughly ten months after the deal. The rebrand follows the launch of MCP servers for forecasting and for Salesloft revenue data. Ehrbar said, "The company changed first, and the brand needed to catch up." This is the first Salesloft item in our coverage.
Not disclosed
- Changes to pricing or packaging
- Timeline for retiring Clari product names beyond Forecast
- Vendor
Salesloft (incl. Clari)- Announcement type
- Company
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