RainFocus upgrades Base Webinar to unify virtual and in-person attendee data

RainFocus announced enhancements to Base Webinar, the webinar offering in its Base Module, on June 10, 2026. The company says webinar engagement now feeds a Global Attendee Profile that also covers in-person, hybrid and field events. The release lists streaming without external tools, branded webinar experiences, centralized chat, Q&A and polls, and bidirectional integrations with Salesforce, Marketo, Eloqua and HubSpot that push engagement data when a session ends.

The details

• Each attendee has a single profile across the event portfolio, including in-person, hybrid and field activity.
• Watch time, poll responses, session duration and intent scoring are pushed to the CRM or marketing automation system and pre-mapped to existing lead scoring models.
• Branding covers the client's logo, colors, typography and registration experience across event types.
• Listed uses are pipeline generation and lead capture, customer retention, thought leadership, and business continuity and governance.
• EVP of strategy and growth Brian Gates and CEO JR Sherman are quoted, and the release was datelined Lindon, Utah.

Context

RainFocus has historically focused on large in-person conferences, and this release extends its attendee data model to webinars run on the same platform. In the following weeks the company released several related products: MCP Profiles to connect AI agents to live event data on July 8, Adobe Experience Manager connectors for event content and assets on July 14, and a Sales Module for rep-driven event invitations on July 30. Each of these connects RainFocus event data to other systems or teams. The Base Webinar release names no customers.

Not disclosed

• Pricing
• Availability date
• Named customers