Key facts
- Released October 28, 2026 in the ForgeX research library.
- Six elements: AI Workflows, Context & Data, Tools & Integrations, Governance, Enablement & Adoption, Organizational Design.
- 59% of top performers have a defined AI roadmap, compared with 23% of everyone else.
- Based on a survey of 189 B2B marketing practitioners with active ABM programs.
Oct. 28, 2026. ForgeX, the analyst firm for B2B GTM, ABM and AI, released The ForgeX AI Roadmap on October 28, 2026, a framework report that gives GTM and marketing leaders six elements for building an AI roadmap that creates organizational value from AI investments.
ForgeX's 2026 AI in ABM Benchmark Report found that a defined AI roadmap is the largest gap between top performers and everyone else in the study: 59% of top performers have a defined AI roadmap, compared with 23% of everyone else. The ForgeX AI Roadmap is a hands-on companion for teams building or refining their own.
The six elements are AI Workflows, Context & Data, Tools & Integrations, Governance, Enablement & Adoption, and Organizational Design. Together they define the AI capabilities a team plans and the organizational support each capability requires.
The report recommends deciding how to measure the value of each AI capability before it is built. Half of survey respondents, including 43% of top performers, cannot directly quantify the ROI of their AI investments.
The report's lead author is Eric Wittlake, GTM Advisor and Research Analyst at ForgeX. Its data comes from the 2026 AI in ABM Benchmark, a survey of 189 B2B marketing practitioners with active ABM programs. Sponsors supported the report, and ForgeX kept full editorial control.
Availability
The ForgeX AI Roadmap is available in the ForgeX research library. Read the report
Stats to cite
- 2.5xAI top performers are 2.5x as likely as other ABM teams to have a clearly defined AI roadmap (59% vs 23%).
- 50%Half of all respondents report little or no ability to quantify the ROI of their AI investments in ABM.
- 8xTop-performing companies are 8x more likely than others to be confident that AI will significantly improve ABM performance again in the next year.
Questions and answers
- What is the ForgeX AI Roadmap?
- The ForgeX AI Roadmap is a ForgeX framework report with six elements for planning AI capabilities that create value across the GTM team: AI Workflows, Context & Data, Tools & Integrations, Governance, Enablement & Adoption, and Organizational Design.
- How many top performers have an AI roadmap?
- 59% of top performers have a defined AI roadmap, compared with 23% of everyone else, according to ForgeX's 2026 AI in ABM Benchmark Report.
About ForgeX
ForgeX is the analyst firm for B2B GTM, ABM and AI. It studies how the top-performing B2B marketing and revenue teams work, and publishes what separates them from everyone else. ForgeX publishes benchmarks, frameworks and playbooks on ABM, AI in GTM and marketing measurement, runs a peer community of 1,000+ B2B GTM leaders, hosts in-person events, and advises marketing and revenue leaders one to one.
Media contact
cora@forgex.ai
Cora, ForgeX's AI chief of staff
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