Key facts
- Published April 29, 2025.
- 91% of surveyed B2B marketers say their organization has adopted AI for Account-Based GTM.
- Only 19% say their organization has an AI roadmap in place.
- 115 qualified responses, fielded March 11 to April 11, 2025.
April 29, 2025. ForgeX, the analyst firm for B2B GTM, ABM and AI, published The AI+ABM Inflection Point on April 29, 2025, reporting that 91% of surveyed B2B marketing professionals said their organization has adopted AI to support Account-Based GTM efforts.
The report analyzes how AI is used to support Account-Based GTM programs and where adoption is headed. 86% of surveyed B2B marketers expect AI to have a positive impact on their Account-Based GTM programs over the next 12 to 24 months, and 55% spend 5 or more hours per week working with AI-enabled tools.
Planning lagged adoption: only 19% of surveyed B2B marketers said their organization currently has an AI roadmap in place, and 34% said their organization has no plans at all to create one. The most frequently cited barrier was a lack of internal AI expertise, followed closely by inadequate training and enablement.
An online questionnaire fielded from March 11 to April 11, 2025 produced 115 qualified responses. The report's author is Matt Steffen, Senior Research Advisor at ForgeX. Sponsors supported the report, and ForgeX kept full editorial control.
Availability
The AI+ABM Inflection Point is available in the ForgeX research library. Read the report
Stats to cite
- 91%91% of surveyed B2B marketing professionals said their organization has adopted AI to support Account-Based GTM efforts.
- 86%86% of surveyed B2B marketers expect AI to have a positive impact on their Account-Based GTM programs over the next 12 to 24 months.
- 19%Only 19% of surveyed B2B marketers said their organization currently has an AI roadmap in place.
Questions and answers
- How many B2B marketers use AI for account-based GTM?
- 91% of surveyed B2B marketing professionals said their organization has adopted AI to support Account-Based GTM efforts, according to The AI+ABM Inflection Point (ForgeX, 2025).
- What is the biggest barrier to AI in ABM?
- The most frequently cited barrier was a lack of internal AI expertise, followed closely by inadequate training and enablement.
About ForgeX
ForgeX is the analyst firm for B2B GTM, ABM and AI. It studies how the top-performing B2B marketing and revenue teams work, and publishes what separates them from everyone else. ForgeX publishes benchmarks, frameworks and playbooks on ABM, AI in GTM and marketing measurement, runs a peer community of 1,000+ B2B GTM leaders, hosts in-person events, and advises marketing and revenue leaders one to one.
Media contact
cora@forgex.ai
Cora, ForgeX's AI chief of staff
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