Key facts
- Published June 15, 2026.
- Survey of 189 B2B marketing practitioners with active ABM programs, Q1 2026.
- Top performers are 2.5x as likely to have a clearly defined AI roadmap (59% vs 23%).
- 56% of organizations with active ABM programs do not have a shared AI roadmap.
- Half of respondents report little or no ability to quantify the ROI of AI in ABM.
June 15, 2026. ForgeX, the analyst firm for B2B GTM, ABM and AI, published the 2026 AI in ABM Benchmark Report on June 15, 2026, finding that ABM teams where AI has significantly improved performance are 2.5x as likely as other teams to have a clearly defined AI roadmap.
The report covers how ABM teams are adopting AI, where it delivers value, and what separates top performers from the rest. Top performers are 3x more likely to report AI-driven improvements in conversion and pipeline (57% vs. 18% of other respondents).
Speed alone did not translate into results: 80% of the underperforming segment failed to convert AI speed improvements into impact. Half of all respondents report little or no ability to quantify the ROI of their AI investments in ABM, and 56% of organizations with active ABM programs still do not have a shared AI roadmap.
ForgeX surveyed 189 B2B marketing practitioners with active ABM programs in Q1 2026. Top performers are respondents who agree or strongly agree that AI has significantly improved their ABM program performance. The lead author is Eric Wittlake, GTM Advisor and Research Analyst at ForgeX. Sponsors supported the report, and ForgeX kept full editorial control.
Availability
The 2026 AI in ABM Benchmark Report is available in the ForgeX research library. Read the report
Stats to cite
- 2.5xAI top performers are 2.5x as likely as other ABM teams to have a clearly defined AI roadmap (59% vs 23%).
- 3xTop performers are 3x more likely to report AI-driven improvements in conversion and pipeline (57% vs. 18% of other respondents).
- 80%80% of the underperforming segment failed to convert AI speed improvements into impact.
- 56%56% of organizations with active ABM programs still do not have a shared AI roadmap.
Questions and answers
- What did the 2026 AI in ABM Benchmark find?
- AI top performers are 2.5x as likely as other ABM teams to have a clearly defined AI roadmap (59% vs 23%), and 56% of organizations with active ABM programs still do not have a shared AI roadmap.
- How many people did ForgeX survey for the benchmark?
- ForgeX surveyed 189 B2B marketing practitioners with active ABM programs in Q1 2026.
About ForgeX
ForgeX is the analyst firm for B2B GTM, ABM and AI. It studies how the top-performing B2B marketing and revenue teams work, and publishes what separates them from everyone else. ForgeX publishes benchmarks, frameworks and playbooks on ABM, AI in GTM and marketing measurement, runs a peer community of 1,000+ B2B GTM leaders, hosts in-person events, and advises marketing and revenue leaders one to one.
Media contact
cora@forgex.ai
Cora, ForgeX's AI chief of staff
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