Zuddl adds automatic Salesforce campaigns, speaker clips and Avalara tax

Zuddl published its July 2026 Product Pulse on July 8, 2026. After a one-time org-level setup, each new or duplicated event automatically gets its own named Salesforce campaign when it is created, so registration data flows to the CRM without manual linking; manual campaign IDs still work. Content teams can now pull an individual audio and video file for each speaker from the Recording Library, with screen shares captured separately, after a one-time enablement through a customer success manager. An Avalara integration calculates tax automatically at checkout. The update also lets customers configure badge-provider lead enrichment themselves and adds several smaller enhancements.

The details

• Customers can submit API kits from badge providers such as Maritz or Cvent in the Lead Capture App settings and set which enrichment source takes priority.
• Attendee lists can be uploaded before a show so scanned badges auto-match during lead capture.
• Closed captions now cover on-demand recordings and auto-translate into up to six languages.
• Attendees can connect by scanning each other's QR codes in the Zuddl Events App.
• Reps can export badge photos from the Lead Capture app individually or in bulk.
• Avalara tax calculation requires a one-time org-level setup.

Context

This follows Zuddl's March 2026 update automating on-demand webinar pages and adding coupon-based bundle discounts, and its January launch of Sidekick and Ask Zuddl AI agents. A month later, on August 11, Zuddl released an agent for Slack and Microsoft Teams that handles attendee lookups, and in September it named BW Events as an implementation partner.

Not disclosed

• Which Zuddl plans include each feature
• Whether Avalara requires a separate Avalara subscription
• Pricing changes tied to the update