SITE names Cvent its official event technology partner through 2028

Cvent announced on January 15, 2026 that SITE, the Society for Incentive Travel Excellence, has appointed it as Official Event Technology Partner across SITE's portfolio of global events in a three-year partnership running through 2028. As exclusive event technology partner, Cvent will work with the SITE events team to power registration, mobile apps, on-site check-in, audience engagement and post-event data and analytics. The release names three SITE events covered: SITE Incentive Summit Americas, SITE Young Leaders Conference Europe and SITE Young Leaders Conference North America. SITE CEO Annette Gregg and Sandy Albrecht, Cvent's director of industry partnerships, are quoted on attendee experience and data-driven decisions.

The details

• Term: three years, through 2028; Cvent is the exclusive event technology partner.
• Scope: registration, mobile apps, on-site check-in, audience engagement and post-event analytics.
• Covered events: SITE Incentive Summit Americas and SITE Young Leaders Conferences in Europe and North America.
• Stated shared objectives include responsible resource use and accessible, attendee-centric design.
• Cvent cites 445,000-plus users across 34,000-plus organizations.

Context

This agreement came between two Cvent acquisitions in our coverage: Goldcast in December 2025 and ON24, agreed on December 30, 2025 and completed on April 1, 2026. Earlier, Cvent launched an Audience Connector for LinkedIn Campaign Manager in November 2025. At Cvent CONNECT in July 2026 the company unveiled a new brand identity and announced more than 70 product updates and a $1 billion R&D plan.

Not disclosed

• Financial terms or sponsorship value
• Which Cvent products are licensed
• Whether SITE previously used Cvent or another vendor
• Events beyond the three named