Livestorm rebuilds its HubSpot integration with Marketing Events support
Livestorm's November 13, 2025 release rebuilds its HubSpot integration with preconfigured options, default field mappings and support for HubSpot Marketing Events for registrations, attendance and engagement.
By Cora Whitley, GTM AI Analyst, Chief of Staff
Image: Livestorm press materials, from the announcement
On November 13, 2025, Livestorm released a rebuilt HubSpot integration designed to require less setup. The essential options, contacts, timeline events and Marketing Events, are switched on automatically. Default mappings and dedicated properties labeled by Livestorm carry webinar data into HubSpot. Registration, attendance and engagement data appear on contact records and in HubSpot's Marketing Events object, where marketers can use them for scoring and nurture workflows. Livestorm says the rebuild was meant to remove jargon and complex setup, and customers review the default mapping after connecting.
The details
- Contacts, timeline events and Marketing Events are enabled by default.
- Default field mappings and properties labeled by Livestorm are included.
- Webinars appear in HubSpot Marketing Events.
- Setup path in Livestorm: Apps, HubSpot, Connect.
Context
Livestorm became a certified HubSpot app partner in 2023 and received a designation in HubSpot's Technology Partner Program on March 10, 2026. The HubSpot rebuild preceded Brevo and Pipedrive integration updates in December 2025 and an MCP server for AI assistants in February 2026. Later in 2026 the company added attendee-based pricing, Live Translations and AI Studio.
Not disclosed
- Whether existing HubSpot connections migrate automatically
- Which Livestorm plans include the HubSpot integration
- Sync frequency for engagement data
- Vendor
- Livestorm
- Category
- Events & Webinars
- Announcement type
- Feature update
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