Goldcast adds Data Sync Preferences to control CRM data sync

Goldcast added Data Sync Preferences, which our coverage dates to January 20, 2026, according to an update on its product updates page. The feature lets customers control which user data syncs from Goldcast to their CRM or marketing automation tools. Customers can create an exclusion list for groups such as internal staff or speakers so those people are not pushed into downstream systems. Goldcast says the change keeps CRM data cleaner, reduces unwanted follow-up and saves time on manual cleanup. The update is listed alongside Goldcast's integrations and analytics features. The entry is brief and does not name specific CRM or marketing automation platforms or describe how exclusions are matched.

The details

• Applies to data synced to CRM and marketing automation tools.
• Customers can build an exclusion list of people who should not sync.
• Examples given are internal staff and speakers.
• Goldcast cites cleaner data, fewer unwanted follow-ups and less manual cleanup.

Context

This is the second Goldcast item in our coverage, after Cvent acquired Goldcast in December 2025. The existing write-up notes team-level integration accounts in November 2025. Goldcast then added custom roles in February, AI Branding for registration pages in March and automated Salesforce campaign creation from event templates in June, followed by branding and stage layout updates through October 2026.

Not disclosed

• Which CRM and marketing automation platforms are supported
• Whether exclusions can be rule-based or only list-based
• Plan availability
• Exact release date on the update page