Cvent launches Audience Connector for LinkedIn Campaign Manager

On November 18, 2025, Cvent announced Cvent Audience Connector for LinkedIn, an integration with LinkedIn Campaign Manager built on LinkedIn's Audience API. The company says it lets event and marketing teams securely sync attendee and invitee data from Cvent into LinkedIn Campaign Manager, replacing manual exports and third-party connectors. Cvent says the integration speeds campaign setup, supports retargeting of attendees and outreach to similar professionals, and ties campaign outcomes to event registrations. It is available now for customers with eligible Cvent event management licenses through their account representative or the Cvent App Marketplace.

The details

• Built on LinkedIn's Audience API.
• Syncs attendee and invitee data from Cvent into LinkedIn Campaign Manager.
• Audiences refresh automatically, which Cvent says reduces wasted ad spend.
• Supports retargeting attendees and reaching similar professionals through LinkedIn targeting.
• Available to all customers with eligible Cvent event management licenses.
• Kate Hammitt, Cvent VP of marketing, is quoted.

Context

This is the earliest Cvent story in our coverage. In the following weeks Cvent announced its acquisition of Goldcast (December 15, 2025) and agreed to acquire ON24 for about $400 million (December 30, 2025), a deal completed on April 1, 2026. ON24 had announced its own LinkedIn integration for publishing events on November 5, 2025. Cvent later announced more than 70 product updates at CONNECT on July 14, 2026.

Not disclosed

• Which Cvent licenses are eligible
• Whether the connector carries an added cost
• Audience match rates on LinkedIn
• Whether conversion data flows back from LinkedIn to Cvent