Cvent completes its acquisition of webinar platform ON24

Cvent announced on April 1, 2026 that it had completed its acquisition of ON24, a webinar and digital engagement platform for B2B enterprise marketing. Cvent says the deal advances its plan to digitize the Total Event Program, one connected platform for internal and external events across in-person, hybrid, virtual and webinar formats. The company says every touchpoint generates first-party data that customers can activate for pipeline and revenue. Cvent states it will continue to invest in the ON24 platform with a focus on AI and enterprise-grade reliability and compliance, and that ON24 customers can expect the same experience they have today.

The details

• Cvent is headquartered in Tysons, Virginia; ON24 is headquartered in San Francisco.
• Cvent says it now offers a portfolio of AI-powered webinar and video engagement products for different use cases.
• Cvent reports more than 445,000 users across more than 34,000 organizations and more than 8 million events managed.
• ON24 co-founder and CEO Sharat Sharan is quoted in the release; his role after the close is not stated.

Context

The close follows the definitive agreement announced in December 2025, which our coverage reported as an all-cash deal valued at about $400 million (December 30, 2025). It also follows Cvent's acquisition of Goldcast (December 15, 2025). Cvent later announced more than 70 product updates, a $1 billion R&D plan and a new brand identity at Cvent CONNECT (July 14, 2026).

Not disclosed

• Final purchase price in the closing release
• Whether ON24 will keep its brand long term
• Product integration timeline between Cvent, ON24 and Goldcast
• Leadership structure for ON24 after the close