Cvent acquires Goldcast to turn event footage into video content

On December 15, 2025, Cvent announced that it had acquired Goldcast, a video content platform built for B2B webinars and events. Cvent says the combination lets marketing teams turn live event moments into on-brand video clips, summaries and recaps, and then repurpose that footage for web, email, social and sales activation. The company says integrating Goldcast with Cvent gives customers one place for event management, engagement analytics and video creation. Cvent cites roughly 30,000 customers and enterprise relationships that it says bring scale to Goldcast. Goldcast CEO Palash Soni and Cvent CEO Reggie Aggarwal are quoted in the release.

The details

• Goldcast's AI workflows automate clips, summaries and captions from webinars and events.
• Cvent plans to combine its event insights with Goldcast's video engagement metrics for a view of buyer intent.
• Cvent says its customer base includes the majority of Fortune 100 companies, along with associations, higher education and nonprofits.
• Goldcast customers named in the release include Intercom, LG, Zuora, OpenAI, Mailchimp, Box and Canva.
• The release states that Goldcast ranked on the 2025 Deloitte Technology Fast 500.

Context

This is the second Cvent story in our coverage, after the November 18, 2025 Audience Connector for LinkedIn Campaign Manager. Fifteen days later, on December 30, 2025, ON24 agreed to be acquired by Cvent for about $400 million, a deal Cvent completed on April 1, 2026. Cvent later announced more than 70 product updates and a $1 billion R&D plan at CONNECT on July 14, 2026.

Not disclosed

• Purchase price and deal terms
• Whether Goldcast will remain a standalone product or be bundled into Cvent packages
• Integration timeline
• Plans for Goldcast leadership and staff